1. INTRODUCTION

This Privacy Policy explains how Valsell Ltd ("Company", "we", "us", or "our") collects, uses, stores, and shares personal data when you visit or make a purchase through our website (the "Website").

"Personal Data" refers to any information that identifies or can reasonably be linked to an identifiable individual.

2. INFORMATION WE COLLECT

We collect personal data to operate our Website, fulfill orders, provide customer support, and comply with legal obligations. The categories of data collected include the following:

a) Device and Usage Data

Examples

Browser type and version, IP address, time zone, cookies, visited pages, viewed products, search queries, and interaction behavior.

Purpose

To ensure proper website functionality, improve performance, conduct analytics, and enhance user experience.

Method of Collection

Automatically collected through cookies, logs, pixels, tags, and similar technologies.

Sharing

Shared with our website platform provider (Shopify) and payment processors such as PayPal and Stripe for operational purposes.

b) Order and Transaction Data

Examples

Name, billing and shipping address, payment details, email address, and telephone number.

Purpose

To process payments, deliver products or services, issue confirmations and invoices, communicate with customers, prevent fraud, and provide relevant service-related information or marketing (where permitted).

Method of Collection

Provided directly by you during checkout or account creation.

Sharing

Shared with Shopify and relevant payment and fulfillment providers.

c) Customer Support Data

Examples

Name, email address, order number, correspondence history.

Purpose

To respond to inquiries, resolve issues, and provide customer assistance.

Method of Collection

Provided directly by you when contacting us.

3. CHILDREN'S DATA

Our Website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If a parent or guardian believes that a child has provided us with personal data, they may contact us to request deletion.

4. SHARING OF PERSONAL DATA

We disclose personal data only as necessary to operate our business and comply with the law, including:

Service providers that support our website, payments, analytics, and fulfillment
Legal authorities where required by law, court order, or lawful request
Parties necessary to protect our rights, safety, or property

Shopify's privacy practices may be reviewed via its official documentation.

5. ADVERTISING AND ANALYTICS

We may use personal data to deliver relevant advertisements and marketing communications. This includes the use of:

Google Analytics to understand website usage
Advertising platforms that receive anonymized or cookie-based data
Meta (Facebook) Pixel to analyze marketing effectiveness

You may opt out of targeted advertising using the following tools:

Facebook Ads Settings
Google Ads Settings
Bing Ads Preferences
Digital Advertising Alliance opt-out portal

6. HOW WE USE PERSONAL DATA

Personal data is used to:

Operate and maintain the Website
Process and fulfill orders
Manage payments and prevent fraud
Communicate with customers
Provide marketing where permitted
Improve services and customer experience
Comply with legal requirements

7. LEGAL BASES FOR PROCESSING (GDPR)

For users located in the European Economic Area (EEA), we process personal data under the following lawful bases: User consent; Contractual necessity; Legal compliance; Protection of vital interests; Public interest; Legitimate business interests that do not override user rights.

8. DATA RETENTION

Order-related personal data is retained for record-keeping and legal purposes unless you request deletion, subject to applicable laws.

9. AUTOMATED DECISION-MAKING

Valsell Ltd does not engage in fully automated decision-making that produces legal or significant effects. Our platform provider may use limited automated systems for fraud prevention, such as:

Temporary blocking of IP addresses after failed payment attempts
Short-term blocking of payment methods associated with flagged activity

These measures do not produce legal or similarly significant effects.

10. SALE OF PERSONAL DATA

We do not sell personal data.

11. YOUR RIGHTS (GDPR)

EEA residents have the right to:

Access their personal data
Request correction or deletion
Request data portability
Restrict or object to processing

Data may be processed initially in Ireland and transferred outside the EEA (including Canada and the United States) under GDPR-compliant safeguards.

12. YOUR RIGHTS (CCPA)

California residents have the right to:

Know what personal data is collected
Request access, correction, or deletion
Appoint an authorized agent

Requests may be submitted using the contact details below.

13. COOKIES

Cookies are small data files placed on your device to enable site functionality and analytics. We use:

Essential cookies (checkout, login, security)
Analytics cookies (usage statistics)
Marketing cookies (advertising performance)

Cookies may persist from minutes to up to two years depending on their purpose.

You may manage cookies via browser settings. Disabling cookies may impact site functionality.

For more information on cookies, visit: www.allaboutcookies.org

14. DO NOT TRACK

We do not modify data practices in response to "Do Not Track" browser signals due to the absence of an industry standard.

15. POLICY UPDATES

This Privacy Policy may be updated periodically to reflect operational, legal, or regulatory changes. The revised version will be posted on the Website.

16. CONTACT INFORMATION

For questions, requests, or complaints regarding this Privacy Policy, please contact us by email.

Valsell Ltd